Roku - Savour Every Season

As an entry to D&AD, I took on a brief to reinvent Roku gin as a non-alcoholic offering.

The new design needed to honour Roku’s legacy while attracting a new audience interested in exploring a sober lifestyle.

I chose to emphasise Roku’s seasonal ingredients through an advertising scheme and packaging design, inspired by traditional Japanese ink illustrations.

Since the drink contains an ingredient from every season, I created mockups of the new Roku 0% branding on a variety of seasonal items, which could attract new audiences across the year.